15 Examples of Good Brand Names in 2024

The brand name of the company is the most valuable asset which can make or break your business.

Examples Of Good Brand Names In 2021

Agreed or not, it’s the brand name with which you reach to the people and people reach to you. So, a perfect brand name makes the company more recognizable, memorable, and desirable.

Here we have listed out 15 examples of good brand names in 2021 as an inspiration boost for you to come up with a solid brand name for your business or company.

Let’s dig in deep and explore them out…

Types of Brand Names

Before we directly dive into the perfect examples of good brand names, you need to understand how many types of brand names available in the market which will definitely make your work easier.

A solid grasp over the naming topology is the secret to success for naming your business something unique, catchy, and attractive.

It is very likely that you have seen the brands Apple, Google, IBM, Nike, Adidas, and so on… but the problem is you may not know which was which and how it came?

In a nutshell, if you have multiple products & services then you need to understand the brand naming process and choose the type of name you liked the most which must target the particular segment of the audience you are working on…

So, there are 6 types of brand names involved in the brand naming process, please check it out…

  1. After founder
  2. Descriptive
  3. Fabricated
  4. Metaphor
  5. Acronym
  6. Real Word

Examples Of Good Brand Names 2021

1. After founder examples of good brand names

You can even also consider your name for the business which can also become the brand in near future. The founder of Ford, Kellogg’s, Calvin Klein etc. are the founders of the business started it.

However, you may also feel embarrassed too at the start but more likely when you company performs better, no one can stop you to transform your name to the brand name.

Most importantly founder names are easy to trademark and registered for the business brand name. You just need to put some marketing efforts to boost your business and company name unless and until the founder is already famous.

Please have a glance at the other names of brands after founder…

  • Ben & Jerry’s
  • Martha Stewart
  • Ralph Lauren
  • Kellogg’s
  • Ford
  • Mrs. Fields
  • Calvin Klein

2. Descriptive examples of good brand names

Descriptive brand names are those who directly convey the product or the service company offers and connects to the customers. That is why descriptive brand names tend to be unremarkable and not much memorable.

However, a clever tagline and punchy line can easily do the work to make your company popular. And also, these types of brand names are a bit hard to trademark and registered for the business as it includes common words and phrases.

Some examples of descriptive brand names includes…

  • Toys R Us
  • E*Trade
  • General Motors
  • YouSendIt
  • The Weather Channel
  • Hotels.com
  • Bank of America

3. Fabricated examples of good brand names

The fabricated or invented brand names is a great idea to come up with a unique brand name for your company. Fabricated brand names are easy for marketing but it doesn’t mean they are easy to conjure.

If you also want to fabricate your brand name or invent the brand name of your company, then just modify the Greek, Latin, or other foreign language words to create your personality brand.

The most popular and successful fabricated examples of good brand names are…

  • Exxon
  • Kodak
  • Xerox
  • Verizon
  • Adidas
  • Google
  • Pixar

4. Metaphor examples of good brand names

Coming up with some unique metaphor and lexical brand names is a great way for wordplay and memorability.

These types of brand names are clever, sound good, and truly impact the customer towards the company.

Examples of metaphor examples of good brand names are…

  • Dunkin’ Donuts
  • Krazy Glue
  • Sizzler Steakhouse
  • Krispy Kreme
  • Flickr
  • Tumblr

5. Acronym examples of good brand names

Many companies nowadays are pressed to come up with the acronym brand name for their businesses. Acronym brand names are nothing more than a series of the upper case alphabets, it requires intense marketing efforts and dedication to making these types of brands successful.

Moreover, acronym brand names are tough to remember for the people and are tougher to registered as the trademark.

Some examples of acronym examples of good brand names are…

  • IBM
  • BP
  • UPS
  • BMW
  • MTV
  • HP

6. Real word examples of good brand names

When you are exhausted in the search for the perfect brand name for your company then you will land up to the real name. It’s not like a real brand name doesn’t perform well, you just need to choose an excellent brand name for the limited audience and then made it big.

The most popular and successful examples of good brand names are…

  • New York Life
  • Nantucket Nectars
  • American Airlines
  • Arizona Tile
  • California Pizza Kitchen
  • Kentucky Fried Chicken
  • Florida’s Natural

So, this is the process of branding a name that requires efforts, marketing, patience, and keen observation of the market.

Let’s explore 15 examples of good brand names in 2021.

Examples of Good Brand Names in 2021

Here we have listed out the 15 most popular, most successful, and top leading companies brand names that have completely revolutionized the world in their own market territory and region of expertise.

Please check out the 15 examples of good brand names…

1. Apple 

Examples Of Good Brand Names Apple

Apple, the most popular, famous, and successful company whose products are even known to 4 years children. At the same time, a short, simple, and catchy Apple name emerges as a great brand name.

Most importantly the logo of Apple says more about the company than its name. It was an experimental name for the company thought by Steve Jobs but now considered in the Trillion Dollar companies list.

2. Google 

Examples Of Good Brand Names Google Logo

The fun fact is that Google was actually Googol, which equals the ten raised to the power hundred (1 x 10^100). It means Googol has the plenty of information available online which you can search.

When registering the domain Googol, it misspelled and registered the domain Google. However, the CEO of Google Larry Page liked how it pronounces and sounds. So, Google stuck.

3. Amazon 

Examples Of Good Brand Names Amazon

Jeff Bezos named his e-commerce platform Amazon considering the largest river in the world ‘Amazon’ because he planned to make his online store the biggest in the world.

It is a memorable name and the fun fact is that the word has nothing to do with retail or eCommerce business.

4. Alphabet 

Examples Of Good Brand Names Alphabet

In 2015 Google launched Alphabet as in the growing ventures of Google which works very well and performs more than what expected by the company.

5. Disney

Examples Of Good Brand Names Disney

Disney is named after its founder Walt Disney. Over the years it has performed extremely well in terms of a high standard, quality, original entertainment, and built-in heritage.

Disney Studios have established its unique brand name in the animation industry.

6. Nike

Examples Of Good Brand Names Nike

Everyone knows the Nike brand which went out from several hurdles and eventually becomes one of the biggest shoe brands in the world. The founders of Nike are Bill Bowerman and Phil Knight.

7. Buffer 

Examples Of Good Brand Names Buffer Logo

Buffer is a social media platform that is used as a sharing tool. The brand name Buffer is a perfect example of good brand names that have really performed well and done an excellent job in their territory.

8. BlackBerry

Examples Of Good Brand Names Blackberry

BlackBerry was once the most popular and successful mobile phone brand which was very very famous for its featured keyboard functionality.

Name BlackBerry was selected because the original product design and keyboard button resemble a Blackberry fruit.

9. Lululemon 


Lululemon is also the best examples of good brand names, it is quite funny to say but eventually gain that popularity and achievements to become the brand.

10. Verizon 

Examples Of Good Brand Names Verizon

Do you know: Verizon is a mixture of two words ‘Veritas’ and ‘Horizon’ blending the two words comes out with the perfect and solid brand name which is quite powerful and very easy to remember.

11. Twitter 

Twitter Logo

The name Twitter itself suggests and conveys what service it offers. Twitter becomes one of the most successful and best social media companies at present.

Jack Dorsey the co-founder of Twitter says we look into the dictionary and came out with the word Twitter which suits perfectly.

12. Tesla 

Tesla Logo

Who doesn’t know Tesla? With the exponential increased in the Tesla Stock price the popularity of this brand increased four-folds and will expand very rapidly in the upcoming years.

Tesla Motors named after the great scientist Nikola Tesla. The Tesla company is totally in the field of Electric Vehicles.

Fun Fact, Tesla is a cash cow of Elon Musk which has eventually made him the richest man on the planet.

13. Smucker’s 

Smuckers Logo

Smucker’s is also named after its founder  Jerome Monroe Smucker. The name is very easy to remember and sounds good when says.

14. Kodak 

Kodak Logo

George Eastman is the founder of Kodak and he selected this word because it is very easy to pronounce and easy to trademark.

Now Kodak is the perfect example of good brand names.

15. Snapple 

Snapple Logo

Unadulterated Food Products was the first original name of Snapple which was a really boring, not memorable brand name.

Now the brand word Snapple works best as it connects phonetically with the customer and you have to only hear it once later it will stick to your mind.

So, these are our 15 examples of good brand names in 2021…

Closing down examples of Good Brand Names

As always, coming out with the perfect brand name isn’t so easy. It requires efforts, a perfect business plan, marketing, and a lot many other things…

We hope you have got the inspiration from this post to show your creativity and make some unique and catchy name for your brand.

Don’t forget to share this post with your friends, foes, and family members to help them out with the best brand names for their businesses.

So, that’s the end for 15 examples of good brand names in 2021…

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Examples Of Good Brand Names In 2021
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